Scam alerts

Common deepfake scams — and how to spot them

Share this page with family, students and coworkers. Recognizing the pattern is the best defense.

The voice-clone emergency call

Audio

A scammer clones a loved one's voice from a few seconds of social media video, then calls crying: an accident, an arrest, a ransom. They need money now — by gift card, wire or crypto.

Red flags

  • Extreme urgency and secrecy ("don't tell Mom")
  • Odd payment methods: gift cards, crypto, wire
  • Caller avoids questions only the real person would know
  • Flat emotion, strange pauses, or background that doesn't fit

What to do: Hang up and call the person back on a number you already have. Agree on a family code word ahead of time.

The fake breaking-news photo

Image

An AI-made picture of an explosion, arrest or disaster spreads within minutes, sometimes moving stock prices or stirring anger before newsrooms can confirm.

Red flags

  • Only one image and no other angles or outlets
  • Warped hands, signs with garbled lettering, melted backgrounds
  • Posted by a brand-new or anonymous account
  • Too perfectly framed for a chaotic moment

What to do: Reverse-image search it, wait for two reputable outlets, and check it here before you share.

The deepfake boss on a video call

Video

An employee joins a video call with what looks like the CFO and colleagues — all deepfakes — and is told to wire company money for a confidential deal.

Red flags

  • Unusual payment request outside normal process
  • Camera "glitches" or the face blurs when people turn
  • Pressure to act before you can verify
  • Meeting set up from an unfamiliar link

What to do: Verify any payment request through a separate, known channel. Two-person approval stops most of these.

The fake celebrity endorsement

Video

A famous face or politician appears to promote a crypto platform, miracle cure or "government payout." The video is synthetic; the link steals money or data.

Red flags

  • Lips slightly out of sync with words
  • Deal sounds too good to be true
  • Ad leads to an unfamiliar website
  • No mention on the person's official channels

What to do: Check the person's verified accounts. Never pay or log in from an ad link.

The AI-generated romance profile

Image

Flawless photos of someone who doesn't exist build a relationship over weeks, ending in a request for money for travel, medical bills or an "investment."

Red flags

  • Photos look like a magazine shoot every time
  • Can't or won't video chat live
  • Story changes or they quickly ask about money
  • Earrings, glasses or hair that don't match across photos

What to do: Check their photos here and with a reverse-image search. Never send money to someone you haven't met.

The perfectly written phishing email

Text

AI removes the typos that once gave phishing away. Messages now sound polished and personal, pretending to be your bank, school or employer.

Red flags

  • A link or attachment you didn't expect
  • Asks you to confirm login or payment details
  • Sender address doesn't match the organization
  • Polite but urgent: "action required within 24 hours"

What to do: Don't click. Go to the site yourself or call the organization using a number from their official website.

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